Pozhidaev’s CompassAll maps ↗

Why do some entrepreneurs create breakthrough products, new categories, markets, and others do not?

From intent
to reality

Research laboratory. How business owners create new realities and worlds.

04 / FOUR STAGES OF MANHypothesis of a new reality
  1. A "gap" of reality was detected
  2. Disagreement with the "norm"
  3. Readiness to replace with new
  4. Hypothesis of a new reality
Map of creating a new reality
Map of creating a new reality. Geometry G1 The five stages of man are connected by a dotted line with an extensive research network. The selected route goes through the check to an irregular area with an orange border. A continuous gray border separates the light researched area from the dark unknown everywhere. Three new hypotheses appear on the right. This is illustrative geometry, not research data. 01Saw the gap02Disagreewith him03Realized the needin changes04has been formed The idea was formed by05Proposed the hypothesisnew reality Creation mapnew reality Illustrative geometry of the study Explored Under study Unknown Start of action Test Newreality New hypotheses KNOWNFRONTIERUNKNOWN ABCDEFGHIU1U2U3U4U5U6U7U8T1T2T3T4T5T6T7L1L2L3L4L5L6L7B1B2B3B4B5B6V1V2V3V4V5V6R1R2R3R4X1X2X3X4 PROTECTED AREA TITLE / TEXTCTA PROTECTED AREA COMMUNICATION CORRIDOR: 05 → A A / y=180KNOWNFRONTIERUNKNOWNB / y=450KNOWNFRONTIERUNKNOWNC / y=740KNOWNFRONTIERUNKNOWN TestCommitmentArtifactProofMarket acceptance Map of creating a new reality. Geometry G1 The five stages of man are connected by a dotted line with an extensive research network. The selected route goes through the check to an irregular area with an orange border. A continuous gray border separates the light researched area from the dark unknown everywhere. Three new hypotheses appear on the right. This is illustrative geometry, not research data. 01Saw the gap02Disagreewith him03Realized the needin changes04has been formed The idea was formed by05Proposed the hypothesisnew reality Creation mapnew reality Illustrative geometry of the study Explored Under study Unknown Start of action Test Newreality New hypotheses KNOWNFRONTIERUNKNOWN ABCDEFGHIU1U2U3U4U5U6U7U8T1T2T3T4T5T6T7L1L2L3L4L5L6L7B1B2B3B4B5B6V1V2V3V4V5V6R1R2R3R4X1X2X3X4 PROTECTED AREA TITLE / TEXTCTA PROTECTED AREA COMMUNICATION CORRIDOR: 05 → A A / y=180KNOWNFRONTIERUNKNOWNB / y=450KNOWNFRONTIERUNKNOWNC / y=740KNOWNFRONTIERUNKNOWN TestCommitmentArtifactProofMarket acceptance Newreality New hypothesis New hypothesis New hypothesis
Map of creating a new reality Explored Under study Unknown Selected route New reality New scope

Four stages of the creator: noticing a gap in reality, questioning the norm, deciding to build an alternative, and forming a hypothesis for a new reality. The orange four-point star represents the owner's idea as it moves along a chosen route. The route continues through testing, commitment, an artifact, and evidence of market acceptance. Three new hypotheses emerge from the new reality. Known, under-study, and unknown areas are shown separately. This is an illustration, not measured data.