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Valeriy Pozhidaev

Founder of Pozhidaev’s Compass. Researcher of how people and companies create new realities.

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Valeriy Pozhidaev

Who leads this research

My personal aim is to help turn dead ends and tangled situations into springboards, and to find or create the best tools for doing so.

My interest in creating new realities did not begin with theory. In my own business, I found a blue ocean, transformed a market and created a new product category within it. This led to years of work with Microsoft, Henkel Bautechnik, Grundfos and Danone.

Later, observing other strong business owners, I saw the same mechanism: first they see what does not yet exist, then bring together people, knowledge, resources and systems so that this reality begins to exist beyond them.

I have studied this field systematically for around six years, including 3.5 years working in business owners’ personal development. This led to the central practical COMPASS hypothesis: business is one of the best training grounds for a person’s ability to create realities of increasing scale.

My mission is to turn this ability from an intuitive privilege of the few into a repeatable methodology for capable creators in the age of AGI.