This book traces a path from a recognized gap and an intention to a new product, category or market that others can recognize as an external fact. An opportunity alone is not an outcome. The creator must describe a target reality, assemble capabilities and people, build an artifact, test it in use and see evidence of adoption. The book joins creative ambition with verification so that a compelling hypothesis can be distinguished from a reality that exists beyond its author.
Valeriy Pozhidaev / Founder, COMPASS POZHIDAEV
COMPASS / BOOK
Contents
The contents evolve with the research. Links appear only for material that has already been published.
I. Designing what does not yet exist
01Intent is not a wishIn preparation
02Describing the target realityIn preparation
03Keeping a current account of realityIn preparation
04Navigation instead of a fixed road mapIn preparation
05A scale for materializing intentIn preparation
II. Expanding the creator
06Creator capabilitiesIn preparation
07From owner freedom to creator capacityIn preparation
08Engineering useful serendipityIn preparation
09The Archimedean leverIn preparation
III. Assembling creative force
10Expertise in the context of a teamIn preparation
11People and agents for a specific realityIn preparation
12When renting a capability makes senseIn preparation
13Exclusive context as an assetIn preparation
IV. Creating a new game
14The crack and the weak signalIn preparation
15Building a different vehicleIn preparation
16New products, categories and marketsIn preparation
17Artists as a laboratory of perspectiveIn preparation
18Creators within businessIn preparation
19AI as a new realityIn preparation
20The insight that changes the systemIn preparation
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Related reading
Published notes that help explore the book’s themes today.
